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NEW QUESTION 118
How is Primary Key used?
- A. Primary Key identifies a row or a field in a data extension as unique
- B. Primary Key is the unique value to identify a subscriber
- C. Primary Key prevents data from being overwritten in a data extension
- D. Primary Key is used when defining a Send Relationship
Answer: A
NEW QUESTION 119
Which tactic will improve deliverability for a new sender?
- A. Send email during the holiday season when new senders are less likely to be detected
- B. Send email to ISPs that have been notified of the new sender
- C. Send email to a minimum of 35,000 subscribers per ISP per day
- D. Send email to the most active and engaged customers
Answer: D
NEW QUESTION 120
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m.
The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?
- A. Send Email Activity
- B. Send Flow
- C. Triggered Send
- D. Recurring Send Schedule via Guided Send
Answer: C
NEW QUESTION 121
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?
- A. Subscriber Attributes
- B. Subscriber Key
- C. System Preferences
- D. Primary Key
Answer: B
NEW QUESTION 122
A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers
- A. AMPscript Lookup
- B. Personalization Strings
- C. Sender Profiles
- D. Delivery Profiles
Answer: A,C
NEW QUESTION 123
NTO used to maintain enterprise wide opt out for two segment of its subscribers stored in data extension, education event and sales what feature should the company used to manage it's opt out strategy
- A. shared portfolio item
- B. shared publication list
- C. shared data extension
- D. shared email
Answer: B
NEW QUESTION 124
Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?
- A. Send earlier in the day to give subscribers more time to check email.
- B. Use images, not text, to improve email look and branding.
- C. Include relevant preheader text in every email.
- D. Add a clear, brief, and urgent call-to-action.
Answer: C
NEW QUESTION 125
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?
- A. Send Classification
- B. Sender Profile
- C. Send Definition
- D. Delivery Profile
Answer: D
NEW QUESTION 126
According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)
- A. you must process an unsubscribe request within 10 days.
- B. Your unsubscribe mechanism must be operational for at least 30 days.
- C. Your unsubscribe mechanism must be operational for at least 20 days.
- D. You must process an unsubscribe request within 20 days.
Answer: A,B
NEW QUESTION 127
How can AMP script customize email messages?
- A. Automate the flow of creating email messages.
- B. Dynamic Content
- C. Profile Mapping
- D. Provide advanced content personalization
- E. AMP script
- F. Personalization Strings
- G. Insert responsive content based on the user's viewing device.
- H. Automate the template creation process.
1. Northern Train Outfitters wants to display different content
areas based on the subscriber data.
What can be used to accomplish
this? Choose 2 answers
Answer: A,G
NEW QUESTION 128
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers
- A. Send generic content to appeal to all audiences.
- B. Send multiple emails a day to keep the brand top of mind.
- C. Use subscriber data to dynamically populate email content.
- D. Set cadence expectations up front with subscribers.
Answer: C,D
NEW QUESTION 129
Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)
- A. Decision Split
- B. Post to Facebook
- C. Send SMS
- D. SQL Query Activity
- E. Wait By Duration
Answer: A,C,E
Explanation:
Explanation
NEW QUESTION 130
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? (Choose two.)
- A. Use a clear "From" name that is easily recognized.
- B. Use animated emojis in subject lines to draw the eye.
- C. Include a physical mailing address of the company.
- D. Include a "Contact Us" link in the footer.
Answer: A,C
Explanation:
Explanation
NEW QUESTION 131
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?
- A. Test Send
- B. Guided Send
- C. User-Initiated
- D. Send Preview
Answer: A
NEW QUESTION 132
When using a mobile-optimized template, what causes the mobile layout to display?
- A. The email client detection tracking pixel
- B. The screen size of the device that is used to view the email
- C. The specific device that is used to view the email
- D. A subscriber attribute that dictates a mobile layout preference
Answer: A
NEW QUESTION 133
A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?
- A. Responsive Web template
- B. Mobile-optimized template
- C. Media template
- D. Standard template
Answer: B
NEW QUESTION 134
What are some ways that a marketer can improve deliverability of their emails? (Choose 4)
- A. Add how the subscriber subscribed to your email
- B. Ensure all subscribers have given you permission
- C. Subject line recognition
- D. Identify the message as an advertisement
- E. Address Book Strategy - add address book tool to your emails.
Answer: A,B,C,E
NEW QUESTION 135
Northern Trail Outfitters wants to create a welcome series that changes based on subscriber behavior.
Subscribers will be sent down a predetermined path depending on whether they click on the second email or not.
Which Journey Builder activity should be used?
- A. Decision Split
- B. Random Split
- C. Engagement Split
- D. Filter Activity
Answer: C
NEW QUESTION 136
A marketer at NTO must design a targeted email campaign for the company's winter offering, what email best practice should be used
- A. limit email text to be 250 words
- B. send to the entire subscriber base
- C. using infographic email template
- D. personalized email content
Answer: D
NEW QUESTION 137
What's the purpose of the Customized Shortcuts section under the Overview tab of the Email section in Exact Target?
- A. Allows you to create Email
- B. Allows you to view past and pending emails.
- C. Allows you to create custom actions for your marketing.
- D. Allows you to access you most frequent tasks quickly
Answer: D
NEW QUESTION 138
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