[Jan-2024] Latest Salesforce Marketing-Cloud-Administrator Certification Practice Test Questions
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NEW QUESTION # 62
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. Child business unit SFTP user should be created
- B. Each business unit should have multiple SFTP users
- C. All child business units should have an individual SFTP user
- D. Copy the parent SFTP user into each child business unit
Answer: C
NEW QUESTION # 63
To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?
- A. Configure the Enterprise wide default retention to one year
- B. Configure the business unit data retention setting to 12 months
- C. Apply a row based retention to each data extension as it is created, set to 12 months
- D. Set inactive date to be automatically cleared after one year, but is recoverable
Answer: C
NEW QUESTION # 64
A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers
- A. Contact data in non-sendable extensions
- B. Contact data in sendable data extensions
- C. Contact-specific data at the job level
- D. General tracking data at the job level
Answer: A,D
NEW QUESTION # 65
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
- A. Pre-warmed IP address can be purchased from Salesforce
- B. Send volume is large enough to maintain a positive or neutral reputation
- C. All of NTO's accounts should be on the same stack
- D. Length of time needed to pause sending is greater than one month
Answer: B,C
NEW QUESTION # 66
Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Account Send Summary Report
- B. Email Performance Over Time Report
- C. Email Send Report
- D. Campaign Email Tracking Report
Answer: A
Explanation:
Explanation
Account Send Summary Report is the email report that NTO's Marketing Analyst should pull from Marketing Cloud to get this information. Account Send Summary Report provides a summary of email metrics for all business units in an account or for a specific business unit. The report includes the number of sends, delivery rate, overall bounce rate, block bounce rate, open rate, click rate, complaint rate, and unsubscribe rate for each email campaign
NEW QUESTION # 67
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?
- A. Invalid Email Address
- B. List Detective
- C. Skipped Records
- D. Restricted Values
Answer: B
NEW QUESTION # 68
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Log attribute data necessary for auditing communications
- B. Apply an appropriately-scoped Data Retention period
- C. Log all variable data captured in emails at send time
- D. Set the period to a fixed date in the Data Retention Policy
- E. Add custom fields not included in the Send Log Template
Answer: A,B,E
NEW QUESTION # 69
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
- A. Correct syntax is used on any AMPScript in the email's code.
- B. Grammar and spelling in the email text is correct.
- C. Each content area specified in a dynamic content rule exists.
- D. Personalization strings map to attributes or data extension fields
- E. Words or phrases used may trigger spam filters.
Answer: A,D,E
Explanation:
Explanation
Validate will check if words or phrases used may trigger spam filters, if correct syntax is used on any AMPScript in the email's code, and if personalization strings map to attributes or data extension fields. A is incorrect because Validate will not check if each content area specified in a dynamic content rule exists. C is incorrect because Validate will not check grammar and spelling in the email text.
NEW QUESTION # 70
A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week.
What location and activitywould allow the Marketing Cloud admin to complete the request?
- A. Automation Studio: Create a Report Activity to run every seven days.
- B. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
- C. Automationstudio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
- D. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
Answer: B
NEW QUESTION # 71
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?
- A. Create separate folders and add permissions
- B. Create a shared data extension
- C. Create a new business unit
- D. Update data extension object level permissions
Answer: D
NEW QUESTION # 72
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
- A. Measures
- B. Journey
- C. Data Filters
- D. SQL Queries
Answer: D
Explanation:
Explanation
To create an audience based on complex criteria such as engagement and location, NTO should use SQL Queries5. SQL Queries allow NTO to write custom queries that can join data from different data extensions and filter based on various conditions5. Measures are used to define engagement metrics such as opens and clicks, but they cannot be used to filter by location or combine with other criteria5. Data Filters are used to filter data based on simple criteria such as attributes or measures, but they cannot be used to join data from different sources or filter by location5. Journey is used to create personalized customer journeys based on triggers and activities, but it is not a tool for creating audiences5.
NEW QUESTION # 73
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
- A. My Reports > Administrator Reports > Email Send Report
- B. My Tracking > A/B Testing
- C. My Reports > Administrator Reports > Email Sends By User
- D. My Tracking > Test Send Emails
Answer: D
Explanation:
Explanation
To view the test emails that have been sent from Email Studio, the Marketing Cloud admin can go to My Tracking > Test Send Emails3. This page shows the details of each test email, such as the subject line, sender name, recipient email, and status3. The other options are not relevant for viewing test emails.
NEW QUESTION # 74
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- B. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- C. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- D. IP ramp -up is important to establish a positive sender reputation.
Answer: B,D
Explanation:
Explanation
IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers and IP ramp-up is important to establish a positive sender reputation. These responses articulate proper IP warming, which is the process of gradually increasing email volume from a new or unused IP address to build trust and credibility with Internet Service Providers (ISPs)
NEW QUESTION # 75
Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?
- A. Soft
- B. Block
- C. Technical
- D. Hard
Answer: B
Explanation:
Explanation
A block bounce is a type of bounce that occurs when an ISP rejects an email because of the sender's reputation or content. This indicates that the ISP views the sender as a potential spammer or has received complaints from other recipients.
NEW QUESTION # 76
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers
- A. Best practice suggests a 20-minute timeout setting
- B. Frustration of users upon timeouts
- C. Change impacts all users
- D. Security risk of unauthorized users for longer timeout settings
- E. Typical length of time users spend in Marketing Cloud
Answer: B,C,D
Explanation:
Explanation
Before updating and increasing their session timeout setting, the admin should review the following three considerations:
* Frustration of users upon timeouts. The admin should consider how users feel when their sessions expire and they have to log in again. Increasing the session timeout setting can reduce user frustration and improve user experience by allowing them to stay logged in longer.
* Security risk of unauthorized users for longer timeout settings. The admin should consider how longer timeout settings can increase the security risk of unauthorized users accessing Marketing Cloud.
Increasing the session timeout setting can expose user accounts and data to potential threats if users leave their devices unattended or share them with others.
* Change impacts all users. The admin should consider how changing the session timeout setting will affect all users within their account or business unit. Increasing the session timeout setting will apply to all users who log in to Marketing Cloud after the change, regardless of their roles or permissions. The other option is incorrect because:
* Typical length of time users spend in Marketing Cloud. This is not a consideration for updating and increasing their session timeout setting, as it does not affect the security or user experience of Marketing Cloud. The typical length of time users spend in Marketing Cloud may vary depending on their tasks and needs, but it does not determine how long their sessions should last before expiring.
NEW QUESTION # 77
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
- A. Separate regions into business units and apply Subscriber Filters
- B. Deploy separate Publication Lists for each region within one account
- C. Deploy Multi-Org with a single Marketing Cloud Account
- D. Filter data view permissions at the subscriber level
Answer: A
NEW QUESTION # 78
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?
- A. Twitter
- B. Facebook and Twitter
- C. Google and Facebook
- D. Facebook
Answer: D
Explanation:
Explanation
Advertising Studio supports lookalike audiences directly from Facebook only. For other networks, such as Google and Twitter, Advertising Studio can create audience segments based on Marketing Cloud data and export them to the network's platform, where the lookalike audience can be created manually.
NEW QUESTION # 79
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers
- A. Create a one-to-one relationship between the contact record and Order Details.
- B. Create a one-to-one relationship between Order_Details and Products.
- C. Create a one -to -many relationship between Orders and Order_Details.
- D. Create a one-to-one relationship between Orders and Order_Details.
Answer: B,C
Explanation:
Explanation
Creating a one-to-many relationship between Orders and Order_Details is the correct action, as each order can have multiple order details, but each order detail belongs to only one order. Creating a one-to-one relationship between Order_Details and Products is the correct action, as each order detail corresponds to only one product, and each product can be in only one order detail. Creating a one-to-one relationship between the contact record and Order Details is not correct, as each contact can have multiple order details, and each order detail can belong to different contacts. Creating a one-to-one relationship between Orders and Order_Details is not correct, as each order can have multiple order details.
NEW QUESTION # 80
What does Marketing Cloud authenticate when a user logs in through the user interface?
- A. If the user is assigned a role in the parent business unit
- B. If the user has login hours enabled on their profile
- C. If the user is logging in from a whitelisted IP address
- D. If the user is an API User on their record
Answer: C
NEW QUESTION # 81
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?
- A. Discover Deliverability Complaint Rate Report
- B. Automation Studio Tracking Extract
- C. Automation Studio Query Activity
- D. CSV download of bounce data in My Tracking
Answer: B
Explanation:
Explanation
Automation Studio Tracking Extract is what the admin should use to get granular bounce data in bulk in a pre-defined format. Tracking Extract is a type of data extract activity that allows marketers to export tracking data from Marketing Cloud, such as bounces, clicks, opens, unsubscribes, and more. Tracking Extract can be configured to include specific fields and filters, such as date range, send type, or job ID. Tracking Extract can be run manually or scheduled via Automation Studio. The output file is in a CSV format that can be downloaded or transferred to an external location
NEW QUESTION # 82
Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the follow Cloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts.
How should NTO update the user to allow the analyst the appropriate access?
- A. Remove Marketing Cloud Viewer
- B. Remove Marketing Cloud Channel Manager
- C. Add Distributed Sending User
- D. Add Marketing Cloud Security Administrator
Answer: B
Explanation:
Explanation
Removing Marketing Cloud Channel Manager is the best way to update the user to allow the analyst the appropriate access. Marketing Cloud Channel Manager is a permission set that grants access to create, edit, and delete content across all channels. This permission set is not necessary for importing contact lists and may pose a security risk.
NEW QUESTION # 83
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.
- A. Customer Data
- B. Payment Details
- C. Venue Details
- D. Event Registration
Answer: A,C
NEW QUESTION # 84
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