[2022] Pass Salesforce MCC-201 Test Practice Test Questions Exam Dumps
Verified MCC-201 dumps Q&As - MCC-201 dumps with Correct Answers
NEW QUESTION 152
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions allow for add/update Import activity.
- B. Data extensions support Customer ID to be used as Subscriber Key.
- C. Data extensions can store HTML code as an attribute.
- D. Data extensions are necessary for Contact Builder
Answer: D
NEW QUESTION 153
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. An additional Sender Authentication Package
- B. An additional IP address
- C. An additional private domain
- D. Register the new domain in Setup > From Address Management
Answer: B
NEW QUESTION 154
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect?
Choose 3 answers
- A. Inbound messaging only works with local Long or Short Codes.
- B. Long and Short Codes are not available for all countries.
- C. Opting in for messages can only be done via inbound message.
- D. NTO would be charged by mobile operators directly for messages.
- E. Not all countries are supported by MobileConnect.
Answer: A,C,E
NEW QUESTION 155
What are data extension data retention policies?
- A. Settings to "soft" delete all data in a Data Extension so there is no data loss.
- B. Settings to prevent users from deleting a Data Extension created by another user.
- C. Settings to control when a data extension creates a back-up of the data it contains.
- D. Settings to define when a data extension or the data within the data extension is deleted.
Answer: D
NEW QUESTION 156
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A. Login Calls
- B. SOAP API Calls updating objects
- C. Bulk API
- D. CreateSalesforceObject() AMPscript
Answer: B,C
NEW QUESTION 157
A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)
- A. Check the contact is subscribed to the correct short or long code.
- B. Ensure the contact is subscribed to the correct keyword.
- C. Check the contact opt-in status in All Subscribers.
- D. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
Answer: D
NEW QUESTION 158
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Google Analytics 360
- B. Data Studio
- C. Audience Studio
- D. Web Analytics Connector
Answer: B
NEW QUESTION 159
How do you use data designer to link the web analytics data to your subscriber data?
- A. Use a marketing cloud data extension
Answer: A
NEW QUESTION 160
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
- A. Create a one-to-one relationship between the contact record and Order_Details
- B. Create a one-to-many relationship between Orders and Order_Details
- C. Create a one-to-one relationship between Order_Details and Products
- D. Create a one-to-one relationship between Orders and order_Details
Answer: A,C
NEW QUESTION 161
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
- A. What publication lists will be used?
- B. Will new users have an "Email ID"?
- C. What will be used as the Subscriber Key?
- D. Will the company need a custom preference center?
- E. How will Marketing Cloud and the database sync up?
Answer: B,C,E
NEW QUESTION 162
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?
- A. Use an outbound message template with embedded AMPscript to capture the response.
- B. Use a text-response message template with embedded AMPscript to capture the response.
- C. Use a vote/survey message template to capture the response.
- D. Use an info capture message template to capture the response.
Answer: D
NEW QUESTION 163
As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?
- A. Use a web-safe font for text that closely matches the brand's custom font.
- B. Build an email as one image, with all text saved in the brand font.
- C. Build an email using multiple images, with all text saved in the brand font.
- D. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
Answer: A
NEW QUESTION 164
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. Email
- B. CRM ID
- C. Loyalty Program Number
- D. Mobile Device ID
Answer: A,C
NEW QUESTION 165
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?
- A. SSJS platform function ParseJSON
- B. TransformJSONQ AMPscript Function
- C. BuildRowSetFromJSON() AMPscript Function
- D. ParseJSON content block within Content Builder
Answer: A
NEW QUESTION 166
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?
- A. Ensure test sends are done from data extensions with attribute 'Is Testing1.
- B. Implement two separate Marketing Cloud instances.
- C. Create one or more additional business units for testing.
- D. Use Subscriber Filter per business unit to filter production from test data.
Answer: B
NEW QUESTION 167
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?
- A. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
- B. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
- C. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
- D. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
Answer: B
NEW QUESTION 168
Which two statements about a database of record are correct?
Choose 2 answers:
- A. A database of record is system in which subscriber's status is maintained
- B. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
- C. A database of record is any database that contains subscriber data
- D. A database of record is a centralized storage repository of data about objects or people
Answer: A,D
NEW QUESTION 169
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)
- A. Leverage Content Builder to create email templates for each language and populate the templates via the UI.
- B. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
- C. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
- D. Leverage personalization strings within the email template to pull in language-specific content.
Answer: B,C
NEW QUESTION 170
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
- A. Native execution of a Server-side JavaScript activity.
- B. The option to convert a qualified Lead to a Contact.
- C. The ability to send an email to a Salesforce audience.
- D. Flexibility to wait based on duration or a specific time.
Answer: B
NEW QUESTION 171
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MCC-201 certification guide Q&A from Training Expert PassCollection: https://www.passcollection.com/MCC-201_real-exams.html
The Best Marketing Cloud Consultant Study Guide for the MCC-201 Exam: https://drive.google.com/open?id=1Q1cKWRpsIUKSbwIDAkaaHiWcyR3pB4Ib
