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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Video Advertising | 15-20% | - Video Ad Formats - Bidding and Targeting - YouTube Strategy |
| Topic 2: Measurement and Reporting | 20-30% | - Campaign Performance Analysis - Google Analytics Integration - Data Interpretation - Conversion Tracking - Reporting Tools |
| Topic 3: Display Advertising | 15-25% | - Display Network Strategy - Bidding Strategies - Audience Targeting - Ad Formats |
| Topic 4: Search Advertising | 20-30% | - Bidding and Budgeting - Performance Optimization - Ad Creation - Keyword Matching |
| Topic 5: Optimization | 15-20% | - Performance Diagnosis - A/B Testing - Bid Strategy Adjustments - Budget Optimization |
Google Reporting and Analysis Exam Practice Test Sample Questions:
1. Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?
A) Add more keywords
B) Run Google Analytics
C) Increase the cost-per-click bids
D) Run the website optimizer
2. Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configure the tracking?
A) Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page.
B) Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page."
C) Jane should actually use Google Analytics for this task.
D) Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.
3. Larry has configured a custom report in Google Analytics for his client. Larry can see the report fine on his laptop, but his client cannot. Upon further investigation, Larry learns that his client is using Linux, whereas he is using Windows Vista. Both Larry and his client are using Firefox. Of the following, which one do you suspect is the problem for Larry's client?
A) Larry's client doesn't have adequate permission to view the report.
B) Larry's client won't see the report as the report exists on Larry's computer, not the client's computer.
C) Larry's client is using Linux.
D) Larry's client has an outdated version of Firefox.
4. There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?
A) Driving valuable traffic
B) Increasing web revenue
C) Maximizing conversions of your website
D) Decreasing unnecessary costs
5. What Google tool would a webmaster prefer to use if they are getting lots of web traffic to their website but they want to convert even more customers?
A) Website Optimizer
B) Google Analytics Benchmarking Service
C) Google Analytics
D) Google AdWords
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A |






