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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. Which of the following tabs will you use to see and edit details of all the ad groups in your AdWords account?

A) Status
B) Campaign
C) Ad groups
D) Statistics

2. You created a display ad to promote your brand. You want to measure the impact of your display ads. Which of the following actions can you perform to accomplish the task?
Each correct answer represents a complete solution. Choose all that apply.

A) Compare costs to leads
B) Use conversion tracking
C) Lookat mouseover and interaction rate
D) Track Website traffic trends

3. Jane has created a promoted video that she has included in the Google Content Network for
YouTube. Within YouTube insight she wants to download the reports for her YouTube channel to review performance offline. How can Jane do this?

A) YouTube does not allow users to download reports - only view them online.
B) Jane will need to do this through Google AdWords on the Reporting tab.
C) Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer.
D) Jane can do this in YouTube Insight by choosing My Videos, then Reporting, then Save As and choosing csv or tsv values.

4. Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?

A) It's an ad that is displayed as part of the DoubleClick partnerships.
B) It's an ad that is fed into the Google Content Network of sites partners.
C) It's an ad that is displayed in the middle of a website in a rich-media content placeholder.
D) It's an ad that shows at the end of a video.

5. Google makes many recommendations for Google AdWords users for direct response campaigns.
One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

A) If you are creating a display ad, you must use cost-per-click bidding.
B) If you want to include video overlays ads, you must use cost-per-click bidding.
C) If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
D) If you want to be included in Google Content Network, you must use cost-per-click bidding.

Solutions: