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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Real Exam Qty: | 60 |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Consultant Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Format: | Multiple Select, Multiple Choice |
| Passing Score: | 72% |
| Exam Price: | USD 200 |
| Available Languages: | English |
| Exam Duration: | 90 minutes |
| Certificate Validity Period: | Maintained with release cycles (3x/year) |
| Sample Questions: |  |
| Exam Way: | Online (Proctored) or Onsite (Kryterion Testing Center) |
| Pre Condition: | Salesforce Administrator credential recommended but not mandatory |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Explain what a Score measures and how scoring is managed - Explain the components and use cases of an automation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of page actions - Define the capabilities of a completion action - Define the capabilities of a segmentation rule - Explain what a Grade measures and how grading is managed - Identify the capabilities and use cases of custom redirects |
| Topic 2: Administration | 11% | - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin |
| Topic 3: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 4: Email Marketing | 20% | - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario |
| Topic 5: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 6: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
Inside Our Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Material
None that matter: downloads are unlimited and there is no meter on usage time, so you can reinstall the engine and practice with the MC-201 questions as often as you need. The software runs on Windows with a standard Java environment and simulates the real exam scenario session after session.
The Salesforce Certified Marketing Cloud Account Engagement Specialist exam contains 60 questions, and you will have 90 minutes minutes to complete them. Unlimited practice sessions are what make this pacing feel natural by exam day.
This package includes 306 practice questions for the Salesforce Certified Marketing Cloud Account Engagement Specialist exam. Every answer is verified by an experienced team of experts, so you can trust what you study.
Salesforce Administrator credential recommended but not mandatory
You can confirm the current eligibility requirements on the official MC-201 exam page before you register.
The Salesforce Certified Marketing Cloud Account Engagement Specialist exam requires a score of 72% to pass, and the official registration fee is USD 200. Budgeting for both the fee and solid preparation avoids paying twice.
Yes. The PDF version works well as training and teaching material: print it for classroom sessions, share it across a certification study group, or use it as handout content during internal courses. Many company buyers choose this version for exactly that purpose, and printing is unlimited.
The Salesforce Certified Marketing Cloud Account Engagement Specialist practice questions are organized around the official exam objectives. Key topics include:
- Lead Management (24%)
- Visitors and Prospects (8%)
- Engagement Studio (17%)
Team training sessions can follow this topic list to keep everyone on the same page.
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
- A. Page visits
- B. Unsubscribe
- C. Link clicks
- D. Form completions
- E. Email opens
Correct Answer: A,C,E 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
- A. Determine if the prospect has a valid "Assigned User" to send the email from.
- B. Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.
- C. Refer to the list email send report to see if a suppression list was used.
- D. Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.
Correct Answer: C 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?
- A. The field type
- B. The prospect field label
- C. The field data format
- D. The prospect field
Correct Answer: B 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
What causes a sync from Salesforce to Marketing Cloud Account Engagement?
- A. Opening a one to one email
- B. Updating a field on a Contact record that does not have an email address
- C. Making field changes to a Lead or Contact record
- D. Updating a formula field in Salesforce
Correct Answer: C 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?
- A. Kiosk mode was enabled on the form, so completion actions did not run.
- B. The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.
- C. The client did not un-pause the completion actions.
- D. The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.
Correct Answer: B 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
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