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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Setup | 38% | - Integration configuration and management - Marketing Cloud extension products and features - Setup Home features and configuration - Security policies, password management, and access control - Business units, user accounts, and permission settings |
| Digital Marketing Proficiency | 13% | - Governance and compliance in digital marketing - Security best practices for data, permissions, and PII - Marketing Cloud product inventory and offerings |
| Channel Management | 16% | - Social Studio and Advertising Studio configuration - Journey Builder concepts and use cases - Mobile Studio setup and functionality - Email Studio configuration and features |
| Maintenance | 15% | - Account monitoring and system availability - Evaluation of additional Marketing Cloud products - Data extraction, reporting, and analytics |
| Subscriber Data Management | 18% | - Contact model design and implementation - Data import, export, and quality management - Preference and profile center configuration - Data extensions, relationships, and data architecture |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers
- A. Change Character Encoding to UTF-8
- B. Select Unicode Output
- C. Change Column Delimiter to
- D. Change Format to xml
Correct Answer: A,B 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?
- A. Send Logging is available for A/B tests
- B. Correct Send Log template is selected
- C. Send logging is enabled for the send
- D. Data retention settings is specified
Correct Answer: C 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
- A. Correct syntax is used on any AMPScript in the email's code.
- B. Each content area specified in a dynamic content rule exists.
- C. Words or phrases used may trigger spam filters.
- D. Grammar and spelling in the email text is correct.
- E. Personalization strings map to attributes or data extension fields
Correct Answer: A,B,E 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Proximity to Store
- B. Lifetime Purchase Value
- C. Last Purchase Date
- D. Ages in Household
- E. Conversion Rate
Correct Answer: B,C,E 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
- A. Overwrite
- B. Update Only
- C. Add Only
- D. Add/Update
Correct Answer: A 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
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