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Concluding Words
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How to book the MB-220: Microsoft Dynamics 365 Marketing Exam
These are following steps for registering the MB-220: Microsoft Dynamics 365 Marketing exam.
- Step 1: Visit to Microsoft Learning and search for MB-220: Microsoft Dynamics 365 Marketing
- Step 2: Sign up/Login to Pearson VUE account
- Step 3: Select local centre based on your country, date, time and confirm with a payment method.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Manage leads, contacts, and accounts | 1-5% | - Implement lead scoring and qualification - Create and manage records |
| Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure forms, pages, and templates - Configure integration with other services - Configure application settings |
| Manage customer journeys | 20-25% | - Design and implement journeys - Test, publish, and monitor journeys - Implement automation and branching logic |
| Manage marketing channels | 25-30% | - Design and publish marketing pages and forms - Create and manage marketing emails - Manage text messages and push notifications |
| Manage segments and preferences | 15-20% | - Manage subscription centers and preferences - Manage consent and compliance - Create and manage segments |
| Analyze insights and reports | 10-15% | - Measure campaign performance - Create and interpret reports and dashboards |
| Manage events and webinars | 10-15% | - Integrate with webinar platforms - Plan and configure events - Manage registrations and attendance |
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