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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

What is the best data source to understand how a Retailer is performing in a Category versus their competitors in the market?

A. Retailer POS Data
B. Retailer Loyalty Data
C. Syndicated Panel Data
D. Syndicated POS Data

Question 2

What is the primary purpose of sub-segment fair share analysis?

A. To compare a sub-segment's market share with its share of a relevant benchmark to assess performance.
B. To allocate resources equally across all sub-segments.
C. To determine the profitability of a product or category.
D. To identify the best-selling product in a category.

Question 3

What is the primary goal of SKU rationalization in supply chain management?

A. To reduce complexity by removing slow-moving and redundant products
B. To focus solely on high-demand seasonal products
C. To increase the number of products available to customers
D. To eliminate all high-cost products from the inventory

Question 4

What is the Dollar Sales per $MMACV for the Product Group in Store 478?

A. $5,000
B. $4,000
C. $200
D. $50

Question 5

When showing the size of prize, what factors are good to keep in mind?

A. Make sure it's reasonable and show the math on how to achieve the plan.
B. Don't show the math, not necessary.
C. Be sure to include comprehensive analytics.
D. Make sure it's a high enough number to get their attention.

Solutions: