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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

A. Page visits
B. Unsubscribe
C. Link clicks
D. Form completions
E. Email opens

Question 2

A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?

A. Determine if the prospect has a valid "Assigned User" to send the email from.
B. Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.
C. Refer to the list email send report to see if a suppression list was used.
D. Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.

Question 3

LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?

A. The field type
B. The prospect field label
C. The field data format
D. The prospect field

Question 4

What causes a sync from Salesforce to Marketing Cloud Account Engagement?

A. Opening a one to one email
B. Updating a field on a Contact record that does not have an email address
C. Making field changes to a Lead or Contact record
D. Updating a formula field in Salesforce

Question 5

A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

A. Kiosk mode was enabled on the form, so completion actions did not run.
B. The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.
C. The client did not un-pause the completion actions.
D. The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.

Solutions: