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Salesforce Email Essentials (EEB101) Sample Questions:

1. As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?

A) SQL Query Activity
B) Filter Activity
C) Group Refresh
D) File Transfer Activity

2. What are the 4 ways to gain subscribers? (Choose 4)

A) Use A/B Testing
B) Make a list of your most common touchpoint
C) Get Social
D) Test a few different opt in techniques.
E) Go Mobile.

3. A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

A) Search Facebook fans' profiles for mail addresses
B) Send unsolicited requests on Twitter to sign up for email
C) Promote content on social channels that requests an email address
D) Provide and opt-in checkbox on the mobile app registration form

4. A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

A) Use the Test Send tool to trigger copies of the email.
B) Select the "Preview" tab within the Classic Content tool.
C) Using the Subscriber Preview tool, cycle through the list of subscribers.
D) Create a user-initiated email to send to the list of subscribers.

5. NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?

A) Filtered Group
B) Filter Activity
C) SQL Query
D) Data Filter

Solutions: