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GCCC Strategic Communication Management Professional Sample Questions:

1. An independent public relations consultant is working with a client who is running for office in the local city government. Before the election, the client asks the consultant if they have the consultant's vote after all of the money they paid the consultant for their work. Which of the following is the BEST response?

A) I am still reviewing the platforms of all the candidates and will make my decision based on the information I find.
B) Absolutely! You can count on my vote on election day as a thank you for giving me this work.
C) Absolutely! I believe in your platform and know you will be a great representative for our city.
D) I am not planning on voting in this election.

2. Which of the following is MOST important for the successful integration of the communication function into an organization?

A) A mandate from senior leadership
B) A cross-functional communication committee
C) A detailed brand outline
D) A comprehensive communication strategy

3. Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?

A) Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.
B) Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.
C) Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.
D) Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.

4. In defining the goals component of a communication plan, a communication manager should:

A) decide what the target audiences should do as a result of implementation of the communication plan.
B) determine which goals can be tracked on a continuous basis.
C) request clarification from senior management regarding the resources available to implement the plan.
D) evaluate a wide range of communication channels that will reach the target audiences.

5. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) A random sampling of the managers be interviewed.
B) Only the managers who will not be laid off be interviewed.
C) Interviews be conducted after layoffs have occurred.
D) Volunteers from the entire group be solicited for interviews.

Solutions: