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Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Discovery and Design | 18% | - Define success metrics and KPIs - Gather requirements and understand business objectives - Analyze customer data and segmentation needs - Document current state and desired future state - Identify integration points and data flows |
| Email Marketing | 18% | - Create and optimize email content - Ensure deliverability and inbox placement - Apply template and content block strategies - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization |
| Marketing Cloud Configuration | 18% | - Manage sender profiles and deliverability settings - Implement data management and data extensions - Configure lists and populations - Set up users, roles, and permissions - Configure account settings and business units |
| Customer Journey Design | 18% | - Utilize Journey Builder features and best practices - Build decision trees and branching logic - Map customer journeys across channels - Apply personalization and dynamic content - Implement triggered and real-time journeys |
| Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Configure and interpret standard reports - Build custom reports and dashboards - Analyze campaign performance - Track engagement and conversion metrics |
| Automation and Data Management | 14% | - Configure imports and exports - Implement SQL activities for data processing - Manage contact data and data hygiene - Utilize automation studio effectively - Build and manage automation workflows |






