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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Discovery and Architecture | 16% | - Solution recommendation and long-term maintainability - Data and segmentation strategy design - Requirements gathering and analysis |
| Data Modeling and Management | 21% | - Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance |
| Automation | 20% | - Automation Studio workflow implementation - Automation type and activity selection - Journey Builder flow design |
| Messaging | 11% | - Deliverability and compliance management - Personalized content design and delivery - Cross-channel messaging strategy |
| Integration | 20% | - Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging |
| Account Configuration | 12% | - Account hierarchy design and management - Mobile Studio configuration and troubleshooting - Sender Authentication Package implementation - Reply Mail Management setup and resolution |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. A marketing team wants abandoned-cart emails sent within five minutes after customers leave the website. Purchase events may arrive several minutes later if checkout succeeds. Which approach minimizes unnecessary reminder emails?
A) Delay the first email briefly and verify purchase status before sending.
B) Evaluate purchase status only after the customer exits the journey.
C) Trigger the journey immediately without additional checks.
D) Send promotional emails first and transactional reminders later.
2. A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office controls the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign. What hierarchy should be recommended?
A) A parent business unit for each franchise owner.
B) One parent business unit and a child business unit for franchise owners.
C) One business unit.
D) One parent business unit and a child business unit for each franchise owner.
3. Northern Trail Outfitters sends emails for Password Resets from their web store when requested.
An SMS message should be deployed if the password reset email is not sent. What processes should they utilize to ensure a timely delivery across email and SMS?
A) Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
B) Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
C) Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
D) Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
4. Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edits are reviewed prior to being changed. What should be implemented to achieve these goals?
A) Build out an internal business governance and process to support this.
B) Set up Approval Workflow and Share setting inside Marketing Cloud.
C) Integrate an outside CMS with all these permissions built in.
D) Edit the Content Permissions and Restrictions by Role setting for each user.
5. Scenario: NTO has configured Reply Mail Management (RMM) to handle manual unsubscribe requests. However, customers are still receiving marketing emails despite sending unsubscribe phrases like "take me off your list" or "opt out". How could this behavior be corrected?
A) Ensure the two phrases are added to the "Filtered Keywords" data extension
B) Ensure the DNS Record Redirect is correctly configured
C) Ensure "Common Misspellings" is selected as one of the Reply Filters
D) Ensure the two phrases are added to a filtered keyword list
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: D |






