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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Configure and Manage Core Dynamics Marketing | 25% | - User roles and security - Marketing calendar and workspace - System navigation and settings |
| Topic 2: Analytics, Reporting and Integration | 10% | - Analyze campaign performance - Integrate with Dynamics CRM - Generate marketing reports and dashboards |
| Topic 3: Manage Marketing Contacts, Leads and Segments | 25% | - Lead scoring and qualification - Build static and dynamic segments - Create and manage contacts and leads |
| Topic 4: Event Management and Budgeting | 15% | - Set up and manage events/webinars - Manage media plans and rate cards - Track marketing budgets and expenses |
| Topic 5: Create and Execute Marketing Campaigns | 25% | - Automate workflows and customer journeys - Manage email marketing and templates - Design multi-channel campaigns |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
You create a time slip for a job in Microsoft Dynamics Marketing and add entries to the time slip.
How can you prevent further changes to the time slip?
- A. Complete the time slip.
- B. Submit the time slip.
- C. Save the time slip.
- D. Post the time slip.
Correct Answer: C 🗳️
You plan to buy advertising from the manager of a radio station that is owned by Fabrikam, Inc.
How should you set up the relevant entities in Microsoft Dynamics Marketing?
- A. Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Enter Fabrikam, Inc. in the Company field.
- B. Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Add Fabrikam, Inc. in the Companies section of the form.
- C. Create a Vendor contact record for the station manager. Create a Media Outlet record for the radio station. Add the station manager in the Contacts section of the form.
- D. Create a Vendor contact record for the station manager. Create a Media Outlet record for Fabrikam, Inc. Add the station manager in the Contacts section of the form.
Correct Answer: A 🗳️
You need to export a set of records generated by a marketing query.
Which type of file can you export the record set to?
- A. Text(Mxt)
- B. Microsoft Excel workbook (*.xlsx)
- C. XML(*.xml)
- D. Comma delimited (*.csv)
Correct Answer: C 🗳️
You need to display only PDF files in File Manager. What should you do?
- A. Perform a search for the term pdf
- B. Filter files by asset type.
- C. Perform a search for the term .pdf.
- D. Filter files by type.
Correct Answer: C 🗳️
What is the purpose of the Validate button in the Campaign Automation Flowchart?
- A. to check whether the current user has permission to activate the campaign
- B. to check whether all the records associated with the campaign have been activated
- C. to validate that the individual steps of the campaign meet the activation requirements
- D. to validate the email addresses of email message recipients
Correct Answer: D 🗳️
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