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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. An e-commerce manager for an airline is designing the post-booking communication journey. The journey is triggered by a "FlightBooked" business event. The manager needs to send a confirmation email immediately, and then a "Prepare for your trip" email exactly 72 hours before the flight's departure time, which is included in the "FlightBooked" event payload.
Which combination of activities should be used after the initial event trigger?

A) A 'Condition' activity to check the departure time, followed by two 'Email' activities.
B) Two 'Email' activities, with the second one having a scheduled send time.
C) An immediate 'Email' activity, followed by a 'Wait' activity configured to wait until the specific date and time calculated from the event's departure time.
D) An immediate 'Email' activity, followed by a 'Wait' activity set to 72 hours.

2. A bank's marketing team wants to orchestrate a customer onboarding process that involves multiple steps and systems. When a new account is opened, they want a journey to trigger. This single "Account Opened" signal, however, is a combination of two separate system events: "Application Approved" from the loan system and "Account Funded" from the core banking system.
Which Journey Optimizer event type should be designed to listen for this combined signal as a single journey trigger?

A) A Reaction Event.
B) A Business Event.
C) A Unitary Event for "Application Approved".
D) An Audience Qualification event.

3. A marketing automation specialist must urgently stop a live journey due to a critical error reported in its content.
What happens to the profiles that are currently paused inside a 'Wait' activity within that journey at the moment it is stopped?

A) They remain in the 'Wait' activity indefinitely.
B) They are permanently stopped at their current position and will not proceed further.
C) They are immediately moved to the 'End' of the journey.
D) They are allowed to complete the 'Wait' activity and then proceed to the next step.

4. A quality assurance (QA) tester is responsible for validating that the offer decisioning logic works correctly before a campaign launch. They need to use the simulator to test how offers are selected for a specific customer profile.
What information must the QA tester provide to the simulator to run a valid test? (Choose 2.)

A) The delivery channel (e.g., 'Email').
B) The name of the Journey the offer will be used in.
C) The Test Profile to use for evaluation.
D) The name of the Campaign the offer is for.
E) The Placement they want to test (e.g., 'email.hero.banner').

5. A merchandising manager wants to create a group of offers for a "Summer Sale" campaign. The requirement is that any new or existing offer tagged with "summer2025" should automatically be included in this group.
Which type of offer collection should be created to meet this requirement?

A) A Personalized Collection
B) A Dynamic Collection
C) A Static Collection
D) A Manual Collection

Solutions: