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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) OTT box without web view
B) Desktop and mobile web sites
C) Hybrid apps using a web view
D) Native apps using BlueKai SDKs without web view
E) Native apps using BlueKai SDKs using web view

2. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Managed classification
B) Corporate classification
C) Self-service OnRamp
D) Self-classification

3. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A) In addition to the classification rule, you also need to configure a chint rule.
B) You must wait at least thirty minutes after creating a classification rule to start using it.
C) The old rules must be purged prior to running the newly created rule.
D) It takes one week after rule creation for data to be mapped to prescribed categories.

4. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
B) The data from the tag will be available immediately in the Provider Inventory Report.
C) The data from the tag will be available after 24 hours in the Provider Inventory Report.
D) The data from the tag will be available after 48 hours in the Provider Inventory Report.
E) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.

5. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the Audience Delivery Criteria area in the Create New Target prompt
B) In the Pixel URL field of the Campaign configuration
C) In the HTML text area in the Create New Tag prompt
D) In the Target Selection area of the Create New Schedule prompt

Solutions: