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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Audience and Campaign Management | - Audience segmentation and activation
|
| Topic 2: Media Cloud Solutions and Features | - Core product capabilities
|
| Topic 3: Media Industry Knowledge | - Advertising and media ecosystem fundamentals
|
| Topic 4: Integration and Implementation | - System integration patterns
|
| Topic 5: Media Cloud Architecture and Data Model | - Core Media Cloud data objects
|
Salesforce Media Cloud Consultant Sample Questions:
Which tool should a consultant include in the design for a media cloud advertising sales managment (ASM) org when looking to enable a company to track campaign performance from external servers?
- A. marketing cloud intelligence
- B. third party tools (DOMO, PowerBI, etcc)
- C. standard salesforce report and dashboard
- D. CRM analytics
Correct Answer: A 🗳️
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Which two solutions should a consultant recommend to a client who wants to integrate with an ad server other than google ad manager (GAM) to create an ad campaign?
- A. create a custom solution using apex code
- B. use the out of the box ad server integration
- C. use the out of the box marketing cloud intelligence connector
- D. create a custom integration procedure to integrate with the ad server
Correct Answer: A,D 🗳️
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Aclient is currently using manual processes and spreadsheets for selling ads and creating media plans and insertion orders. The client has selcted media cloud advertising sales management along with the industry CPQ and industries order management for this purpose. Their orders need to be actived on an ad server for which there is no current pre-built integration available from ASM, although there are APIs available. When using ASM, where should a consultant start an interface to an ad server, so orders can be submitted to the ad server?
- A. insdustries CPQ
- B. custom apex
- C. flow builder
- D. industries order managment
Correct Answer: D 🗳️
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An Ad Ops team needs to ensure an order created by the sales executive is submitted to the downstream ad servers for fulfillment. order items used within these orders are linked to commercial products and this entire order goes through the industries orer management process for fulfillment. How should the ad ops team use the out-of-the-box product with product code: VPL-MEDIA-CLASS in this enteire process?
- A. as root product in a product bundle with child commmercial products
- B. as corresponding technical product of a commercial product in a decomposition relationship
- C. as parent class of any ommercial product
- D. as object type of a commercial product
Correct Answer: B 🗳️
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A media cloud customer utilizesindustries order managements to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external system, such as inventory management for reserve/assin ad placement, ad servers, and a billing system for invoicing. Which two guidelines should a consultant follow when desinin an orchestration plan to external systems?
- A. create a master end-to-end plan to sequence the major milestones of all orders
- B. use a single swim lane or orchestration plan for all callouts to all external systems
- C. create separate orchestration plan definitions for provisioning , logistics, inventory, and/or billing
- D. fully describe all commercial product entities using product attributes.
Correct Answer: A,C 🗳️
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