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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

A) Salesforce Connector User has 'Read1 permission to the custom object
B) Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
C) Export all the data and assets from the existing tool
D) Install the Salesforce AppExchange Package and verify the Salesforce connector

2. Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A) Create an automation rule to clear the opt out field on the leads and contacts.
B) Run a permission pass effort to all of the leads and contacts who have opted out.
C) Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.

3. Select available Webinar Connectors

A) ClickMeeting
B) Webex
C) ReadyTalk
D) Demio
E) WebinarJam
F) GoToWebinar

4. There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A) Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.
B) Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
C) Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D) Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

5. LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A) Identify the currently mailable and unmailable prospects in their current email provider.
B) The date LenoxSoft last compared data between the email provider and Salesforce.
C) How many emails a month were sent from the current email provider
D) When was the last time a prospect was emailed in their current email provider.

Solutions: