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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Analysis | 26% | - Evaluate audiences and share with Adobe Experience Platform tools - Perform exploratory analysis and interpret results for insights - Select correct components for analysis scenarios |
| Components | 30% | - Create subsets of data using components and filters - Translate business questions into relevant components - Build non-admin components to address business requirements |
| Reporting | 32% | - Select appropriate visualizations or tables for business needs - Determine correct data views based on sources, identities, date ranges - Apply and configure date ranges effectively |
| Distribution | 12% | - Organize projects logically for access and management - Schedule and share reports and dashboards with stakeholders - Curate available fields within reports and dashboards |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers.
However, it currently reflects decimal values with percent. What could be the probable reason for having decimal values?
Response:
- A. Calculated metric has 'Format' as Decimal and 'Decimal places' as 2.
- B. Calculated metric has 'Format' as Percent and 'Decimal places' as 0.
- C. Calculated metric has 'Format' as Percent and 'Decimal places' as 2.
- D. Calculated metric has 'Format' as Number and 'Decimal places' as 1.
Correct Answer: C 🗳️
The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
Response:
- A. Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
- B. Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
- C. Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).
- D. Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
Correct Answer: B 🗳️
Which Adobe CJA features support audience segmentation in reporting?
(Select two.)
Response:
- A. Segment Overlap Tool
- B. Profile-Based Filters
- C. Custom Data Views
- D. Campaign Execution Module
Correct Answer: A,B 🗳️
A CJA workspace report needs to display data for 'past 7 days'. However, the data displayed in the report belongs to 'first 7 days', when the report was created. What could be the possible issue with the calendar panel for this incorrect result?
Response:
- A. 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'Start' option.
- B. 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'End' option.
- C. Calendar panel is using an outdated data set for the report.
- D. 'Use rolling dates' option was unchecked in the calendar panel after selecting date range as 7 days.
Correct Answer: D 🗳️
Your marketing team requested a report showing customer purchases broken down by product categories over the last 12 months. After generating the report, you notice that the totals for some months are missing. Upon investigation, you discover that the date range filter was incorrectly set to the last 6 months. What should you do next?
Response:
- A. Create a new calculated metric for monthly purchases.
- B. Reassign the report to a different campaign.
- C. Update the date range filter to include the last 12 months.
- D. Enable dynamic date ranges in the report.
Correct Answer: C 🗳️
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