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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

Question 1

Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?

A. You don't have the segment group feature enabled in the Account Administration settings.
B. You should have created a corresponding filter for each rule set to be used to identify the segment group.
C. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.
D. You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.

Question 2

Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
B. Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
C. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
D. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
E. Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.

Question 3

In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

A. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
B. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
C. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Uploadand overwrite this document with the most current version as needed.
D. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.

Question 4

Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?

A. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
B. You can only modify profile lists used for mobile campaigns through Connect uploads.
C. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
D. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.

Question 5

What three actions must you take to set up your new IP fordeliverability success with your major ISPs?
(Choose three.)

A. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
B. Ensure that your warm-up audiencelists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
C. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
D. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.

Solutions: